Tuesday, October 18, 2011

Finally Revealed: Processed Food Rebates Dominate School Cafeterias

Chartwells gets big rebates serving meals like this

By Ed Bruske

aka The Slow Cook

When I first started writing about the food being served in my daughter's elementary school cafeteria, I figured there had to be a reason children were being fed Apple Jacks cereal, strawberry milk, Pop-Tarts, Giant Goldfish Grahams and Otis Spunkmeyer muffins for breakfast.

I was right. The manufacturers of those sugar-laden products pay hefty rebates--some call them "kickbacks"--to giant food service companies as an inducement to purchase their highly processed goods. But I have now learned it's not just the lousy food that's fueled by rebates. Just about everything that goes into running a public school cafeteria comes with a rebate check that helps make sure the industrial version of food wins out.

In what may be the first ever detailed look into how industry rebates dominate school food service, documents I obtained under the Freedom of Information Act indicate that more than 100 companies paid rebates in recent years to the food service management company hired by D.C. Public Schools--Chartwells--for everything from breakfast cereal, hamburger patties and canned green beans to paper cups, armored car services and drug counseling for employees.

Far and away the biggest contributor to the rebate dollars collected by Chartwells was a company I had never heard of, but one that apparently plays an oversized role in feeding our city's children--Performance Food Group. According to an itemization released by D.C. Public Schools, Performance Food Group paid more than $400,000 in rebates for goods and services supplied to the city's schools over the last three years.

Based in Richmond, Va., Performance Food Group claims to be "one of the nation's largest foodservice distributors" with multiple brands and more than 1,000 products aimed not only at schools and restaurants but "every kind of eatery from coast to coast." The company has operations in 29 states, "from our distribution warehouses in Tennessee, to our seafood facility in Miami, to our cheese processing facility in Minnesota." It employees 10,000 workers just to transport all of its goods, and its trucks "log millions of miles each year," according to the company's website.

Second on the list of biggest rebate providers in D.C. schools is General Mills, the cereal maker, at $41,218, followed by Kraft, supplier of mayonnaise and salad dressings at $36,165, and Country Pure Foods-Ardmore Farms, manufacturer of fruit juices, at $34.991. The list includes many of the nation's top industrial food processors, such as Kellogg's ($20,717), ConAgra ($25,030) and Tyson ($15,792), as well as frozen pizza giant Schwan's ($24.561) and muffin maker Otis Spunkmeyer ($21,377).

Manufacturers pay rebates based on large volume purchases--literally, cash for placing an order. Rebates are said to be worth billions of dollars to the nation's food industry, although manufacturers as well as the food service companies who feed millions of the nation's school children every day--Chartwells, Sodexo and Aramark--treat them as a closely-guarded secret.

The U.S. Department of Agriculture requires that food service companies engaged in "cost reimbursable" contracts with schools credit any rebates they receive to their school clients. For more than a year, attorneys for D.C. Public Schools refused to make public an itemized list of rebates collected by Chartwells, claiming the information constituted "trade secrets." The schools were overruled by Mayor Vincent Gray's legal counsel after I filed an administrative appeal.

John Carroll, an assistant New York State attorney general investigating rebating practices there, has said rebates pose "an inherent conflict of interest" in school feeding programs because they favor highly processed industrial foods. In cases where schools pay a food service company a flat rate to provide meals, the companies are not required to disclose the rebates they collect. In those cases, Carroll recently told a U.S. Senate Panel, rebates tend to drive up the cost of food, cheating children out of nutrition they might otherwise have on their lunch trays.

Carroll also described cases where rebates discouraged the use of local farm products in school meals. Produce vendors can't afford to pay a rebate for local apples. But in at least one case, a produce distributor raised the prices of his goods so that he could pay a rebate to a food service company.

A Homeland Security sub-committee in the U.S. Senate is investigating possible rebate fraud in contracts across the entire federal government.

Here in the District of Columbia, children were being fed meals manufactured in a suburban factory until Chartwells in the fall of 2009 introduced something it called "fresh cooked." As I discovered while spending a week in the kitchen at my daughter's elementary school, what that entailed was reheating pre-fabricated meal components such as chicken nuggets and tater tots. For breakfast, children were often consuming up to 15 teasoons of sugar in the form of processed cereals, flavored milk, cookies and muffins.

Around that same time, D.C. Public Schools hired a new food services director, Jeffrey Mills, who scoured the entire Chartwells menu item-by-item, removing the flavored milk and processed treats and replacing many of the familiar re-heated lunch items. Funds allocated by a "Healthy Schools Act" approved by the D.C. Council helped pay for fresh local fruits and vegetables. But Mills said he sometimes encountered stiff resistance from the local Chartwells manager because the products Mills wanted to serve were not on Chartwell "preferred" product list.

According to Carroll, site managers for food service companies face punishment from their employers if they deviate from products that pay the biggest rebates. Rebates are extremely lucrative, since they generate revenue that requires virtually no labor. Some products trigger rebates of up to 50 percent of their listed value. And while USDA regulations require that rebates be credited to schools with "cost reimbursable" contracts, it is believed that the big food service companies have found ways to profit from them nonetheless.

For instance, it is speculated that manufacturers offer stepped-up rebates for very large purchase orders. Thus, while a single school district may only be entitled to 10 percent worth of rebates on its share of breakfast cereal, an order for cereal covering multiple school districts might trigger a rebate of, say, 20 percent. The food service company would simply pocket the difference.

Chartwells manages food service in more than 500 school districts across the country. The products it uses are supplied by a sister company called Foodbuy, whose employees concern themselves entirely with writing huge contracts with food manufacturers and collecting the rebates on behalf of their parent company, Compass Group, based in Great Britain. Compass group, which owns numerous food service operations in this country--including Chartwells, Bon Appetit, Restaurant Associates, and Wolfgang Puck Catering--claimed some $22 billion in sales in its most recent annual report.

In July of last year, I disclosed that Chartwells had collected more than $1 million in rebates and discounts during its first 18 months of operation in D.C. schools. Subsequently, the schools acknowledged that they had been waiting nine months for Chartwells to make good on a request to produce an itemized accounting of where those rebates came from.

I can now pass along a list of most of the companies involved, compiled from hundreds of data entries contained in the documents obtained from D.C. Public Schools, representing rebates reported by Chartwells since fall 2008. Some of the companies cited in the documents could not be positively identified.

$ 415,051.41 Performance Food Group: food and food service products

$ 41,218.07 General Mills: breakfast cereals

$ 36,165.78 Kraft General Foods: salad dressings, condiments

$ 34,991.20 Country Pure Foods-Ardmore Farms: fruit juices

$ 32,839.50 Jenny-O Turkey Store: processed turkey products

$ 29,075.44 Allen Canning: canned vegetables

$ 25,030.91 ConAgra: prepared foods

$ 24,561.45 Schwan's: frozen pizza

$ 21,377.88 Otis Spunkmeyer: muffins

$ 20,717.38 Kellogg's: breakfast cereal

$ 20,628.47 Ecolab: kitchen sanitation services

$ 19,002.03 Pilgrim’s: chicken products

$ 15,792.67 Tyson: chicken products

$ 13,682.74 Keany Produce: fruits and vegetables

$ 16,583.00 Ford Motor Co.: vehicles

$ 15,011.72 Supply America: food service supplies and equipment

$ 14,324.32 Frito Lay: chips and snacks

$ 13,974.08 JAFCO Foods: breaded chicken

$ 9,959.46 Butensky Services: refrigeration repair

$ 9,830.65 Simplot Food Group: frozen potato products

$ 9,509.46 Smithfield Packing: ham, hot dogs

$ 9,153.11 Pactiv: plastic food packaging

$ 8,226,89 Atlantic Mills: kitchen wipes, aprons

$ 8,056.00 VF Solutions: uniforms

$ 7,344.53 Heinz: ketchup

$ 7,308.33 Dunbar Armored: armored car services

$ 6,727.56 Pinnacle Foods: syrup, pickles, barbecue sauce

$ 6,591.27 Unilever Food Solutions: dressings, sauces, seasonings

$ 6,578.11 Michael Foods: frozen egg products

$ 6,193.99 Coca-Cola: soft drinks, bottled water

$ 5,953.75 Automotive Rentals: vehicle rental

$ 5,680.97 Great Lakes Cheese: cheese products

$ 5,195.30 Mission Foods/Gruma: tortillas

$ 5,152.21 Office Max: office products

$ 4,718.02 McCormick & Co.: spices

$ 4,678.79 Cadbury: chocolate

$ 4,388.70 Cargill Meat Solutions: processed beef

$ 4,368.03 National Paper & Plastic: plastic cutlery, disposables

$ 3,679.00 Network: undetermined

$ 3,571.05 Osborne Co.: undetermined

$ 3,239.65 Sara Lee Bakery: bread, baked goods

$ 3,200.00 Rush Truck Center: trucks

$ 2,882.68 Produce Source Partners: produce, cut fruits and vegetables

$ 2,604.29 Nestle: frozen prepared foods

$ 2,587.67 REMA Foods: canned, frozen and packaged commodity foods

$ 2,516.04 Georgia Pacific-Dixie Foodservice: disposable cups, plates

$ 2,571.30 Tropical Paradise Inc.: frozen fruit slush

$ 1,992.46 Dr. Pepper/7-Up: soft drinks, bottled water, Snapple

$ 1,970.99 Advanced Food Company: Philly steakds, bugers, fajita strips

$ 1,917.71 Schreiber Foods: processed cheese

$ 1,770.04 Hormel: processed meats

$ 1,604.00 MegaMex Foods: salsa, canned jalapeno peppers, refried beans

$ 1,317.36 Lamb Weston: potato products

$ 1,305.25 Campbell’s Foodservice: Pepperidge Farm Goldfish, Giant Goldfish Grahams

$ 1,274.61 Anchor Packaging: plastic food containers

$ 1,219.00 Fabri-kal Corp.: plastic food containers

$ 1,250.20 Iceland Seafood Corp.: frozen fish

$ 1,210.00 Sara Lee Meats—Jimmy Dean: breakfast sausage

$ 1,112.30 Rich Products: frozen foods

$ 963.95 WinCup: Styrofoam cups

$ 913.80 Colavita: olive oil

$ 853.41 Masterfoods—Uncle Ben’s: instant rice

$ 810.25 Ventura Foods-Sunnyland: oils, shortenings, pan coatings

$ 683.94 Verizon Wireless: communications

$ 579.46 First Advantage Occupational Health Services: drug screening, substance abuse assistance

$ 564.24 Schwan’s Bakery: undetermined

$ 539.80 Goodman Foods: undetermined

$ 531.57 Gehl’s Guernsey Farms: cheese sauces

$ 494.54 Bon Chef: food presentation equipment

$ 401.65 Jet Plastica: plastic cutlery, straws

$ 400.80 Smucker's: jams, jellies

$ 400.00 Mickey Truck Bodies: specialty delivery trucks

$ 398.00 Ken’s Foods Inc.: salad dressings

$ 368.75 Wholesome & Hearty Food: vegetarian burgers

$ 314.89 Handi Foil: disposable aluminum containers


  1. Nice work, Ed! This is truly appalling. Would love someone to hand me free cash just for buying their products!

  2. I can't say anything about what is done with the money from them, but rebates are not anything new or surprising. They make sense. They act as the industry's equivalent of coupons. They are not hidden, just look in trade magazines for any food service sector. As a marketing technique they also get names in front of kids for brand recognition.

    Look up what the USDA calls "commodity processing." Many of these rebates are from the same companies that schools give raw commodity goods to in exchange for making them into table ready products.

  3. This is nothing new in the food industry. They also have yellow removeable lables on certain products that you can turn in and in return you receive prizes or rebates. What is discovered here is just on a larger scale.

  4. I think this practice is unethical when it comes to getting cash or prizes for serving food that is not in the best interest of the children's health and well being...what I want to know is how do we stop it!!!! It is using the children as pawns in a game of deceit, unacceptable in my book. Ho wdo we find out if this is going on if it is not a management company we are dealing with..suppose it is a school hired food service director who is part of a large buying group....does this still apply

  5. Anybody who buys in large volumes is eligible for rebates.